Big Island is a qualitative research company set up by two people who’ve sat through a lot of research debriefs. We know how it feels.
Sometimes it feels really good. All those things you’d been puzzling over become beautifully clear, and you walk away knowing exactly what to do next.
Sometimes it doesn’t feel so good. You know you’re not getting to the right answer, and you’re left with a bunch of charts that you’re not sure what to do with.
At Big Island we do the kind of research people feel good about.
We don’t have a particularly complicated approach, but it’s based on some clever psychology. It gets us past the things people usually say in research to the things they really think and feel.
Then when we’re thinking about what we’ve heard, we make sure we can explain it in a beautifully clear way